Why Choose Everdots for PPC in Kolkata
At Everdots, we understand that every click matters. As a full-service digital marketing agency based in Kolkata, West Bengal, we specialize in designing data-driven PPC campaigns that maximize ROI, reduce cost per acquisition, and drive high-quality leads for businesses across India.
Our expertise in both local and national campaigns helps you tap into relevant audiences, while our deep understanding of Google Ads, Microsoft Ads, and other paid platforms ensures you get the best out of your ad budget.
Campaign Strategy & Planning
Keyword research & analysis – We perform in-depth keyword audits to identify high-ROI keywords that match your business goals.
Competitor analysis – We study competitor ad campaigns, identify gaps, and help you position your ads effectively.
Budget planning & bidding strategy – Whether your priority is lead generation, brand awareness, or sales, we develop a flexible budget and bidding plan that aligns with your goals.
Campaign Strategy & Planning
Keyword research & analysis – We perform in-depth keyword audits to identify high-ROI keywords that match your business goals.
Competitor analysis – We study competitor ad campaigns, identify gaps, and help you position your ads effectively.
Budget planning & bidding strategy – Whether your priority is lead generation, brand awareness, or sales, we develop a flexible budget and bidding plan that aligns with your goals.
Landing Page Design & Conversion Optimization
Dedicated landing pages – We create PPC-specific landing pages that closely align with your ad copy to improve conversion rates.
Fast, mobile-responsive design – Every landing page is optimized for speed and mobile usability, reducing bounce rates and improving user experience.
Clear, action-oriented CTAs – We place prominent, persuasive calls-to-action to guide visitors toward the next step.
Trust signals – We incorporate testimonials, case studies, or trust badges to build credibility.
Simple and effective forms – Minimal fields, smart design — we don’t overwhelm your potential leads.
Tracking, Analytics & Reporting
Conversion tracking setup – We set up Google Ads conversion tracking, Google Analytics / GA4, and other tools to accurately measure performance.
Quality score optimization – By aligning ad copy, keywords, and landing pages, we work to improve your Quality Score, which lowers cost-per-click.
Regular reporting & insights – You’ll receive actionable, transparent reports — not just vanity metrics, but business-impacting insights.
A/B testing & CRO – We run ongoing A/B tests on landing pages, ad copy, and bids to continually improve ROI.
Campaign refinement – Based on performance data, we refine your campaigns, reallocate budgets, and introduce new keyword targets.